Billy Gray - 23/10/2021
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Every few years, there seems to be an app that breaks records. First it was Dubsmash then Vine. Now we have TikTok. Released in 2016, the app now has over 100,000,000 + installs in Google Play alone!
Saying that TikTok is a popular app is an extreme understatement. Because even after more than 3 years after its release, it has now 1 billion users worldwide. So, what exactly makes this app so popular? Why are so many people using it? Excited to dive deep in this extremely popular phenomenon? Read on!
So Simple Yet So Addictive
Over the years, we’ve seen short-form videos rise. From popular social media sites such as Facebook to Instagram – they’re everywhere. As more and more people got into it, apps that are dedicated to it surfaced.
Now, TikTok is the reigning viral app. For some, it’s more than just an app – it’s a culture. Some people even found popularity and success on the platform. It’s just the way things are now.
At first it didn’t achieve overnight success. But now, almost every millennial and Gen Z people recognize the name TikTok even if they don’t have the app. What seems to be just a platform for sharing short-form videos of people dancing or singing is now a global phenomenon.
The way the app works is so simple. Users can record themselves lip-syncing or dancing to music and add effects. Then they can share them to other social networks too. Then, you can also watch the creations of other people and enjoy content for hours!
You probably know by now that TikTok has a lot of features that attracts all sorts of people in the app. But here are other features you might have missed:
Short-form video making – As you already know, you can do a lot with this app. There are tons of effects to choose from and create unique videos that will go viral. You can also rotate, crop and even change the playback speed of your videos to better suit your needs.
Awesome edits – What separates TikTok from other similar apps out there is the advanced technology it has. It employs many different technologies that allows you to edit your videos to different styles not possible for other apps. You can add makeup, colorful filters, animations, stickers and masks to your videos.
Live stream – If you don’t know about this feature, that’s because this is only a paid feature of TikTok. TikTok makes a lot of money from in-app purchases and this is just one of them. Basically, users can create live stream videos and watchers can send virtual gifts that they can buy using TikTok coins.
Share to other social media platforms – Another feature that new users will surely love is the ability to share your videos to Instagram, Facebook and YouTube straight from the app!
Customization – But what truly separates this app from others is the customization features it offers. You can add your own songs to your videos and other things as well.
TikTok offers a lot for such a simple app. It gives users unlimited ways to have fun, watch others and make friends online too! But to maximize TikTok, we’re going to give you some tips:
Upload from gallery – Sometimes, you don’t have the courage to create a TikTok video right off the bat. But you can always record your videos anywhere you are and then just upload it to TikTok later on.
Create slideshows right from the app – Did you know that you can also use TikTok as a make-shift video editor? Yes, in this app, you can create simple slideshows. But that’s not all, it does a great job of editing your pictures into one cohesive and modern video! No need to download third-party apps just to do your last-minute slideshow videos!
Privacy settings – The beauty of TikTok is that you can save your favorite videos right from the app! No need to find other apps to do this job as TikTok already has this feature! But what if you don’t want your videos to be available for download for some reason? You can do that too! Just set your privacy to allow only your friends to be able to download your videos. Or you can completely deny anyone who wants to download them. Your call!
Private profile – Aside from that, TikTok does a great job too of securing your privacy. One way to do this is that you can set your profile to private. This way, only your friends can see your videos!
Edit to perfection – Lip-syncing to videos may not always come as perfect the first time around. Don’t worry as TikTok does a great job of editing your clips! Just tap the scissors icon to select when the song should start. This way, you will have perfectly-synced videos every time! Goodbye awkward videos!
Search TikTok videos by music – What if you want to watch TikTok video using a specific song? You can manually do that or you can find videos like that instantly! Just find and watch a video with sound > tap the spinning record icon > add the sound to your favorites > find every video that uses that sound.
Search a TikTok user – Want to know if your friend is in TikTok but you can’t find them? The easiest way to do this is to watch their videos and click their profile. But if this isn’t possible, there’s always the Discover feature then search directly the user. You can then see all sorts of info from their profile such as the number of their followers, their videos and the videos they liked.
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